How Changing Perspectives Can Lead to Success

Enjoy this podcast replay:

This week's guest is Tiffani Bova, a Global Growth Evangelist at Salesforce and the author of Growth IQ: Get Smarter About the Choices that Will Make Or Break Your Business, a Wallstreet Journal Bestseller. Tiffani was also named to Thinkers50 2019 Global Ranking of Management Thinkers and one of the "Most Powerful and Influential Women in California." These are just a few of the accolades Tiffani has acquired throughout her years in the tech industry.

 

Tiffani's current focus is on helping drive customer success within their vast customer ecosystem. She helps companies not only grow bigger but also better with new business strategies and technology. She credits working in sales to her unique perspective on the challenges facing companies and the solutions she creates to solve them. She works alongside sales and customer success teams worldwide to drive change and build them into successful

enterprises. She is sharing this experience in her podcast, "What's Next!" to give others a perspective on improving themselves and their business.

 

Thank you for listening; we hope Tiffani's story helps inspire others to grow their tech career. If you would like to learn more about Tiffani and her accomplishments, visit her podcast site: https://www.tiffanibova.com/whats-next-podcast/

 

Learn more about her book here: https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407

 

Updated info:

"𝐁𝐨𝐯𝐚 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐨𝐮𝐠𝐡𝐭 𝐚𝐟𝐭𝐞𝐫 𝐛𝐫𝐚𝐧𝐝 𝐞𝐯𝐚𝐧𝐠𝐞𝐥𝐢𝐬𝐭𝐬 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐦𝐚𝐬𝐭𝐞𝐫𝐟𝐮𝐥 𝐤𝐞𝐲𝐧𝐨𝐭𝐞 𝐬𝐩𝐞𝐚𝐤𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝." - San Francisco Examiner

“[𝐓𝐢𝐟𝐟𝐚𝐧𝐢 𝐁𝐨𝐯𝐚] 𝐫𝐞𝐬𝐡𝐚𝐩𝐞𝐬 𝐨𝐮𝐫 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐠𝐫𝐨𝐰𝐭𝐡.” – Forbes

Most growth conversations start in the wrong place.

They start with tactics — a new channel, a new product, a new pricing model. But the companies that sustain growth don’t choose tactics first. They choose sequence. They understand the market context they’re operating in, and they make decisions in the right order, at the right time. That’s Growth IQ.

After nearly 30 years advising and leading some of the world’s most recognized technology companies — as a Research Fellow and Distinguished Analyst at Gartner, as Growth and Innovation Evangelist at Salesforce, and now as Chief Strategy & Research Officer at The Futurum Group — that conviction hasn’t changed. But what I’ve learned since has.

The missing variable in most growth models isn’t the customer. It’s the employee. My research (conducted with Forbes and Edelman) found that companies who invest equally in employee experience and customer experience grow faster, retain more, and build more durable businesses. That’s the Experience Mindset.

Now, as AI reshapes every go-to-market motion, the same principle applies: technology amplifies the decisions you make — good and bad. Leaders who understand how to align people, process, and AI-driven intelligence will have an extraordinary advantage. Those who don’t will wonder where their growth went.

What I do:

• Keynote at conferences and corporate events for Fortune 500 and high-growth tech companies.
• Advise executive teams on growth strategy, GTM transformation, and experience-led growth.
• Lead research and strategy at The Futurum Group.
• Host conversations with the world’s most interesting business minds on the What’s Next! Podcast.
• Two Wall Street Journal bestsellers. Six years on the Thinkers50 Top 50.
• Featured in Harvard Business Review, Forbes, MIT Sloan, and Bloomberg.