Tech in the Right Direction

Networking, Learning and Growing in the Tech Industry

Join Jennifer Didier and Elise Carmichael and they track their roads to success in the tech industry.  They will share about networking, the importance of learning, and growing inside the industry itself.
More About Elise Carmichael:
As Lakeside’s Chief Technology Officer, Elise is responsible for building and delivering the next generation of Digital Employee Experience solutions. She has over 20 years of experience working with enterprise organizations on high-tech, big data, and machine learning-based products. Before joining Lakeside, Elise held senior technology and product leadership roles at Functionize, Tricentis, QASymphony, and Mobiquity throughout the last ten years.
Elise founded a nonprofit in Florida to encourage more women and minorities to enter and stay employed in high-technology fields. She studied Computer Science and Music at The University of North Carolina at Chapel Hill. 
The best way to Reach Elise,  is to find her on LinkedIn and engage her about things that are not sales related.  :)

Technology in the Trucking Industry

Jennifer Didier speaks with Rachel Meranus about how the products we all love get from one place to the next.  She shares about the industry itself and how women have been making an impact. 
More about Rachel Meranus:
Rachel Meranus, CRMO, Transfix
Rachel Meranus is the Chief Revenue and Marketing Officer of Transfix. Rachel has spent the last two decades leading marketing and communications across a variety of venture-backed B2B SaaS companies in the CommsTech, MarTech, and AdTech sectors. Rachel’s expertise lies in building high-performance marketing teams; establishing go-to-market strategies, processes, and infrastructure to create long-term scalable growth; developing cross-departmental alignment to drive opportunity and accountability across sales, customer success, product, and marketing; understanding the market and the customer through primary research; building differentiated, empathetic, and trusted brands; and managing multi-million dollar marketing budgets. 
 
She has built and led marketing teams most recently as CMO at Botify, an enterprise SEO technology company, CMO at Olapic (now Olapic by Social Native), a leader in visual marketing technology, CMO at MediaMath, a leader in AdTech, and SVP at PR Newswire/Cision. Rachel is a native New Yorker hailing from the Upper West Side who now lives in Montclair, NJ with her husband, two children, and a 15 lb cockapoo. When she is not marketing high-growth brands or acting as an Uber driver for her two teenagers, Rachel can be found swinging kettlebells or doing yoga.

How We Can Invest in Women to Shape a Better Future

This week's guest is Momei Qu, the Senior Vice President of PSP Growth - the growth equity arm of PSP Partners. They focus on leveraging their multi-faceted experience and expertise across vital economic segments, including business & technology services, housing, and industrials. Their approach is centered on investing in innovative high-growth software and tech-enabled services companies that drive efficiency and disrupt the status quo.
Today we talk about how Momei's passion for technology started and how her tech career grew into a senior-level position with PSP. We also discuss the importance of investing in women and how that investment can pay dividends down the line.
Thank you for listening; we hope Momei's story helps inspire others to seek or grow their tech career.

How-to Spark Your Career and Grow as an Individual

This week's guest is Binna Kim, the President and Co-Founder of Vested - Communications Agency. She is an experienced financial services communications consultant, working with large and small financial brands on strategy and execution. Leveraging creativity and pragmatism, she worked with firms to craft a compelling strategy with impactful results. As an integrated communicator, she thinks holistically about how brands can leverage the communications mix to deliver ROI.
Today we talk about how certain people and experiences help spark career inspirations. We also talk about how different industries have evolved to make room for women, but more work remains. 
Thank you for listening; we hope Binna help inspire others to grow their tech career.

MENtors that Make a Difference: Featuring Tom Foster

 
Our next guest on MENtors that Make a Difference is Tom Foster, the Director of Sales at The Receptionist, the company behind your swift check-in experiences. Started in 2013, The Receptionist paved the way as the first-ever visitor management company. They are now in over 4k+ locations and 36 countries worldwide.
 
Today we talk about Tom's career journey and how business culture helped guide him to where he is today. We also talk about the significant impact women have had on The Receptionist and how they have impacted the tech industry as a whole. Finally, to further explore this impact, we discuss the qualities male allies can attain to help their female counterparts grow their careers. 
 
You can learn more about The Receptionist here: https://thereceptionist.com/
 
Thank you for listening; we hope Tom's story helps inspire others to seek or grow their tech career. 

Get to know Jasmin Guthmann

Jennifer Didier and Jasmin Guthmann talk about how building a team of networks to support working together.  This network can help you source solutions in marketing that can provide encouragement and opportunity.
Jasmin Guthmann bio:
 Jasmin Guthmann is a marketing trailblazer on a mission to translate complex technology into compelling stories and amplify Contentstack’s reputation as the leading Content Experience Platform (CXP) platform. She currently serves as the Head of Corporate Communications at Contentstack. With more than 10 years of experience, Jasmin and her team elevate the business and help usher in a new era of content management. 
She currently serves as the Vice President and Executive Board Member of the MACH Alliance, empowering brands to adopt best-of-breed enterprise technology ecosystems that provide never-before-seen business benefits. She is a fierce advocate of Women in MACH, constantly pushing the envelope on DEI (diversity, equity and inclusion) in the tech industry. Additionally, she is the host of a new Contentstack thought leadership podcast, People Changing Enterprises, where she interviews people who have transformed big businesses from the inside to share their secrets for success. Before Contenstack, Jasmin held multiple executive positions at Valtech and served as a marketing leader at BlackRock. 

Creating opportunities to empower and influence.

Jennifer Didier and Stephanie Shreve have a great conversation about the ELITE group that finds ways to empower other Women and the next generation of women to join the world of technology. 
A little more about Stephanie Shreve:
Stephanie Shreve currently is the Chief Marketing Officer at PowerChord, Inc. She is a software and digital marketing executive with 20+ years experience leading high performing teams to support global brands and strategic partners. With a track-record of performance, her goal is to build strong relationships with customers to create solutions that drive business results. She embraces opportunities presented by emerging technologies to reach new markets and grow business.

Tips That Help Bolster Professional Confidence

Join Jennifer Didier and Beth Attwood as they share great tips and insight on how to build confidence.  Todays Technical Industry needs confident people to take the lead with bold moves to ask the hard questions and negotiate the best contracts. 
Bio:
Beth Attwood is Vice President, Growth Marketing for Nitro Inc, the document productivity company, specializing in market-leading PDF, eSign and Digital Identity solutions.With over 20 years’ experience in technology marketing, Beth’s had the privilege of working for leading brands such as Ingram Micro, Brocade, Veeam, Snow and Nitro Software. She believes in leading with authenticity, challenging the status quo and developing long-lasting connections with employees, partners and customers alike.Beth is passionate about mentoring and supporting young women navigating their way through the tech industry. Her hope is that through sharing inspiration, with a sense of humour borne of experience, she can make a positive difference to the new generation of female leaders.