Tech in the Right Direction

Is There Privacy in Advertising?

This week on Tech in the Right Direction we follow Vanina Ivanova's journey in the Tech Industry and the extreme differences in digital marketing from when she first started her career to today. Vanina is currently the CMO at Adex Network, a blockchain powered system that is bringing full transparency to the digital marketing space through smart contract technology. She’s a cryptocurrency enthusiast herself, and is finding working for a blockchain company inspiring, empowering and overall – delightful. Join us as we dive into personal data, the lack of privacy in advertising, and what we can do to change this problem.
Learn more about Adex Network here: https://www.adex.network/
Thank you - we hope Vanina's story helps inspire others to seek or grow their tech career.

Building and Leading Teams in Technology

Katherine Kress is VP of Strategy and an awesome women leader at Percepta. She has extensive experience in marketing, customer experience consulting, and the contact center / BPO space. She has 25 years of experience in marketing and customer experience consulting, having managed global marketing, product and services development, and more. Her ability to build and lead teams is second to none, and she has a great vision on the path to success for women working in any industry – especially marketing, technology, or the BPO space.  
Today we talk about Katherine’s career journey, how she went from a degree in Asian Studies in Political Science to the technology world. Katherine discusses steps on how to build and lead amazing teams, being passionate in her work, and how much technology has changed in the last several years. 
Connect with Katherine Kress HERE on LinkedIn. 
Thank you for listening, we hope Katherine’s expertise has encouraged you. 

How-to Envision Success and Accomplish Your Goals

This week's guest is Heather Doran, Chief of Staff for Business Applications Marketing & Global Industry at Microsoft. Heather is an enthusiastic leader with a proven record of implementing high-performing marketing, operations, and event strategies. She has an innate ability to collaborate with cross-functional teams to successfully develop a vision based on customer-focused insights and data that delivers results.
Today we talk about Heather's move into the tech industry and how she moved her way up through the ranks at Microsoft. We also talk about how women can find success and break down barriers in a male-dominated industry.
Thank you for listening; we hope Heather's story helps inspire others to seek or grow their tech career.

How to Build Your Confidence

This week on Tech in the Right Direction, we speak with Evelyn Sheahan, who has many roles at Microsoft, currently holding the role of Business Program Manager. Starting off in Graphic Design, Evelyn then got hooked on technology and the excitement that came with the industry. Listen in to hear how she feels working in a male dominated industry, the benefit of male mentors, and the importance of quality managers and leadership. Evelyn also shares how she has built her confidence and courage to stand up for herself and the benefits she has seen from it over the years.

Understanding Necessary Partnerships to Keep A Branding Agent Relevant

Jennifer Didier interviews Kerry Adams, Founder and Managing Director at Velvet Badger. Kerry shares about her journey to start Velvet Badger and how she has juggled the fields of broadcast, brand design, digital experience as well as content production. Listen as they highlight some of the challenges of the constant necessary learning of new software including AI and VR.
About Kerry Adams:
Kerry Adams is a seasoned professional with nearly two decades of experience in the fields of broadcast, brand design, digital experience and creative content production. Born with a passion for storytelling and a keen eye for visual aesthetics, Kerry's journey in the industry has been nothing short of remarkable.
Kerry's educational foundation was laid at the prestigious University of Lincoln in 2001, studying ‘Television & Film Design’. She honed her skills and developed a deep understanding of the principles that underpin creative work. With a thirst for knowledge and a strong academic background, Kerry set out on a career path that would see them become a trailblazer in the world of media and design. From crafting stunning visual identities for brands to producing captivating stories for a diverse range of media platforms, Kerry's work has consistently captivated and resonated with audiences.
In a constantly evolving media landscape, Kerry Adams continues to be a beacon of innovation and a trusted expert, leaving an enduring legacy of creativity and impact. Her journey from University graduate to agency founder in 2017 and peaking her Career aspirations in leadership today. A testament to her unwavering passion, dedication, and talent growth in the world of design.
Beyond their professional achievements, Kerry Adams is known for her commitment to excellence, her relentless pursuit of creative perfection, and her ability to inspire and lead teams towards success. Kerry remains dedicated to pushing the boundaries of what is possible in broadcast, brand design, and creative content production.

How AI and 3D Modeling is Changing the Apparel Industry

This week's guest is Whitney Cathcart, Co-Founder and Chief Strategy Officer at 3DLOOK. This AI-first technology company has built a patented mobile body scanning technology that measures fully dressed people with the highest precision of accuracy in seconds. Their fit-tech solution is allowing the fashion and apparel industry to catch up with modern times.
Today we talk about Whitney's move from the applications space into the fit-tech industry and how 3DLOOK is helping modernize fashion and apparel. We also talk about how women are becoming a driving force in technology and how staying curious can keep this drive going.
Thank you for listening; we hope Whitney's story helps inspire others to seek or grow their tech career.

Venture Capital Pursuit

Sit with Jennifer Didier and Jean Anne Booth as they discuss the world of Venture Capital.  After a great career and millions of dollars made, Jean Anne Booth come out of retirement for a corporate adventure that would change the life of loved one and those like her. 
As a serial entrepreneur, Jean Anne Booth has 30 years of experience in high technology. Her background spans from P&L business unit management to marketing; product definition; systems, software, and applications engineering; silicon development engineering; and operations and product engineering. Jean Anne was the founder of Luminary Micro, the creators of the Stellaris® microcontroller (MCU) platform and the first to market with ARM® Cortex™-M3-based microcontroller solutions. Luminary Micro was purchased by Texas Instruments in May 2009. Jean Anne left TI in November 2011 after serving as the General Manager for TI’s Stellaris family of products. Early in her career, Jean Anne worked with AMD’s embedded microprocessor products for 10 years in a number of management, marketing and engineering roles. Jean Anne holds a BSEE from the University of Texas and an MSCE degree from National Technical University.
Reach her on LinkedIn: https://www.linkedin.com/in/jeanannebooth/
Website: https://www.unaliwear.com/

Technology Certifications can give you a hiring edge.

Jennifer Didier speaks with Darshini Santhanam bout her road to success in the technology world. She shares extensively about the importance of certifications and how to know which are the best ones to move you to a better hiring position.
 
More about Darshini Santhanam:
A global leader with 17 years at Google and Microsoft, building and leading highly skilled international teams to solve skills gaps & knowledge barriers• Proven track record of turning complex problems into sustainable and measurable learning interventions ranging from impact at leading multinational corporations to the developer community at large, delivering award-winning work• Exceptionally-rated people manager with a mind for business; coach; sponsor of diversity initiatives; currently pursuing an Executive Masters in Change from INSEAD• An active member of women's organizations internally at work and in the industry, serving as a sponsor, mentor and coach• Passionate about lifelong learning, personal fitness, experiments in the kitchen and upcycling• Proud parent of two young children and two older dogs
 
LinkedIN: https://www.linkedin.com/in/dsanthanam/